Moidunni Bava Mundenkkattil
Founder & Chairman
Moidunni Bava Mundenkkattil made his first business stint into the spices and food market in 1984, shortly after his arrival and brief experience working in the UAE.
This was at a time when the young country was birthing a momentous market peak in history, welcoming expatriates and investors in great waves. With opportunity in sight and a spirited entrepreneurial drive, Moidunni Bava set sail his small business enterprise called Atiq Abdulla flour mill, capitalising on industrial knowledge that he attributes to his agriculturist family roots in South India.
Starting single handedly, and on minimal resources, this humble concept of a dry and loose milling flour mill catered primarily to a very familiar Indian crowd who called UAE their home.
Guided by raw, organic passion and an affinity for authentic quality that tasted like home, he established his trade in premium Indian flour and spices, and an ample customer base early on. In fact it was this superlative emphasis on quality that laid the foundation and fortune of RF Combine despite the ultra competitive food sector that was to emerge exponentially in the later years.
By swiftly roping and designating younger talents with fresh perspectives in key positions, Moidunni Bava further consolidated the success graph of the corporate entity across different segments and diversified its portfolio of holdings in manufacture, distribution, wholesale and retail.
He has laid down the blueprint for future endeavours and global expansions of the firm, that promises to uphold the principles on which it has been founded and deliver lasting consistent value as it has been over the last 3 decades, to customers, employees, investors and stakeholders alike.
Shamsudheen K, the Managing Director of RF Combine Corporate Holdings is a multipreneur and a business leader who pursues business interests both in and outside the group.
Embarking on this business journey in 1992, he went on to undertake key positions and implement integral business decisions that ultimately elevated and face-lifted the business graph to surpassing new heights. It was under his initiative that Rose Flower was born, the only fully developed brand at that time. The launch of Nellara Food and Spices in 2004, and the first retail restaurant division in 2010 under his able leadership, each opened brand new chapters in the growth and profile of the corporate.
As a successful business person, he considers loyalty and trust the corporate’s biggest asset and is driven by his commitment to bring outstanding value to the world.
Abdulla P.K. serves in the board of directors, in decision making, business development and expansion, besides being the key person behind smooth logistics and operations of the multi-profile corporate company.
He lends his unique business skill set by keeping the company operations aligned and steady as it explores new business verticals and remaining rooted to the guiding values on which the firm was built.